Working for good

At the heart of everything we do, one belief stands above the rest: we are here to make a difference. As a brand, we’ve always believed in the power of community and the importance of standing for something more than just ourselves. That’s why we’re proud to announce our partnership with The Stroke Association – a cause that’s incredibly close to many of us and touches the lives of thousands every single year.

Image: Stroke Association

Stroke is one of the leading causes of disability in the UK, and its impact is often sudden, life-altering, and deeply personal. Whether through personal experience or witnessing the journey of a loved one, many of us know the toll it takes — not just physically, but emotionally and mentally. And that’s exactly why we’ve decided to stand up and support.

Our upcoming fundraising efforts are focused on raising vital funds to support survivors, fund research, and provide much-needed care and rehabilitation resources. But it’s more than just money. This is about awareness, compassion, and community. It’s about showing up for one another and proving that when we work together, we can create real, lasting change.

We want to be a brand that doesn’t just celebrate the road ahead but one that helps pave the way for a better future — for everyone. So whether you’re attending our events, donating, or simply helping us spread the word, know that you’re helping us work for good.

Let’s make a difference. Together.